This course prepares you to develop and distribute targeted promotional creative content to omni-channels (web, mobile apps, email, and so on). The course combines conceptual videos and demonstrations, simulated practice using the software, and informal quizzes. Learn how to

• set up for delivery of content
• create messages, creatives, and tasks
• test creatives Using A/B Test Tasks
• create activities.

Who should attend Users of SAS 360 Engage Formats available Duration
: 7 hours/180 day license

Before viewing this course, you should be familiar with distribution of promotional content. There are no formal prerequisites for this course.

SAS 360 Engage: Introduction

• overview of SAS Customer Intelligence 360
• SAS 360 Engage functionality and terminology
• exploring the Engage process
• components of SAS 360 Engage
• exploring the interface
• review quiz

Setup Required for Delivering Content

• overview of assets
• configuration of spots
• events
• data types
• segments
• enabling email send agents
• review quiz

Creating Content

• overview of messages
• html messages
• mobile messages
• pushing message content
• review quiz and practice

Delivering Content with Tasks

• overview of tasks
• recommendation web tasks
• mobile tasks
• email tasks
• assessing results

Testing Creatives

• A/B testing
• setting up variants
• optimization features
• web multivariate tests

Creating Activities

• activities
• building activity maps
• testing activity paths

ECIENG.